It's terrible that we have to broadcast hate speech to stop hate speech. I'd love to never have to hear the words spoken in this video, and it's sure to rub some viewers the wrong way. But it's been clear as the anti-R-Word campaign has developed that many people see nothing wrong with the R-word, and feel that banning it is an infringement of their freedom of speech. Since the slurs spoken in this PSA have been largely eliminated from acceptable speech, it's hard to imagine why "retard" could not be as well -- and maybe it will take just such a black-and-white, connecting-the-dots PSA to make people see it that way. We can only hope.
- YouTube Video